Delivering High-quality Store Brand OTC Products on the Retail Shelf
Our Consumer Healthcare segment is primarily focused on the sale of over-the-counter (OTC) store brand products, including cough, cold, and allergy products, analgesics, gastrointestinal products, smoking cessation products, infant formula and foods, animal health and diagnostic products. The Consumer Healthcare segment develops, manufactures, and markets products in these categories that are comparable in quality and effectiveness to national brands. Store brand products must meet the same U.S. Food and Drug Administration ("FDA") requirements as national brands within the US, and the requirements of comparable regulatory bodies outside the US.
Store brand products are sold to retailers at a lower cost than that of comparable national brand-name products. Given that the retailers’ dollar profit per unit of store brand product is greater than the comparable national brand product, the retailer can price a store brand product below the competing national brand product and still realize a greater profit margin. The consumer benefits by receiving a high quality product at a price below the comparable national brand product. As a result, our business model helps drive efficiency in the healthcare market.
Learn more about Perrigo's Nutritionals business.
Learn more about Perrigo's Diagnostics business.