Perrigo Consumer Healthcare
Perrigo Consumer Healthcare (CHC) markets a broad line of over-the-counter (OTC), diabetes and animal healthcare products that are comparable in quality and effectiveness to the advertised brands. Perrigo CHC supplies more than 500 formulas in nearly every major OTC category: analgesics, pediatric analgesics, cough and cold, gastrointestinal, nicotine replacement, allergy, feminine hygiene, as well as blood glucose meters, test strips and supplies for the diabetes market. Perrigo CHC also markets several animal healthcare products, pet treats and miscellaneous pet care items. Perrigo is the store brand leader in creating comprehensive marketing programs and campaigns that support all OTC categories – in-store, e-commerce and digital media.
For the company's retail customers, Perrigo store brand products generate significantly more profit margin than the competing advertised brands. For consumers, Perrigo store brands have become an important component in efforts to control healthcare costs, by offering significant savings to the advertised brands. Store brand consumers today are ‘smart shoppers' who make wise and value-driven purchase decisions, without compromising on quality and efficacy.