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Consumer Healthcare International

Leading Provider of Branded European OTC Products

The Consumer Healthcare International (CHCI) segment, which includes the legacy Branded Consumer Healthcare segment, develops, manufactures, markets, and distributes well-known European OTC brands in the natural health and vitamins, cough, cold and allergy, smoking cessation, personal care and derma-therapeutics and lifestyle categories. The CHCI segment distributes these products through an extensive network of customers including pharmacies, wholesalers, drug and grocery store retailers, and para pharmacies in 30 countries, primarily in Europe. Many CHCI products are top sellers in the markets in which they compete.

The CHCI segment primarily focuses on building local and national brands. In many markets outside of the U.S., a brand marketing strategy can be more effective than a store brand strategy due to the absence of mass merchandisers and large-scale pharmacy chains.

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