“All infant formulas sold in the United States must meet the same FDA standards for quality and nutrition.”
Store brand formulas contain the latest innovations in infant nutrition. These include ingredients that occur naturally in breast milk: DHA, choline, lutein, nucleotides, and prebiotics. Store brand formulas also save parents up to 50 percent versus the pricier, nationally advertised brands.
Clinical researchers determined that switching from an advertised brand like Enfamil® or Similac® to a store brand formula is safe and well tolerated in infants*. Why wouldn’t you switch**?
¥Comparison based on April 2019 price survey of Store Brand Infant Formula vs. Nationally Advertised Brands. Actual prices may vary by store location and product.
*Enfamil is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store Brand Infant Formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.
**The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.
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