“All infant formulas sold in the United States must meet the same FDA standards for quality and nutrition.”
Store brand formulas contain the latest innovations in infant nutrition. These include ingredients that occur naturally in breast milk: DHA, choline, lutein, nucleotides, and prebiotics. Store brand formulas also save parents up to 50 percent versus the pricier, nationally advertised brands¥.
Clinical researchers determined that switching from an advertised brand like Enfamil® or Similac® to a store brand formula is safe and well tolerated in infants*. Why wouldn’t you switch**?
If you are a healthcare professional and want to learn more about our products, visit our Healthcare Professional site.
¥Calculation based on December 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.
*Enfamil is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store Brand Infant Formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.
**The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D. Hypoallergenic infant formulas not included in the study.
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