Allegan, Michigan – November 19, 2020 – Perrigo Company plc (NYSE; TASE: PRGO), a leading provider of Quality, Affordable Self-Care Products, is pleased to announce the fourth year of its “Quitting is Better” campaign in partnership with the American Cancer Society (ACS).
Since 2017, Perrigo has supported the American Cancer Society’s efforts to provide tools and resources for people seeking information, help, and guidance to quit smoking. The ACS is committed to attacking cancer from every angle, which includes helping people quit smoking. Tobacco use is the leading preventable cause of cancer and cancer deaths in the United States.
This year’s exclusive partnership for Perrigo’s nicotine replacement therapy (NRT) smoking cessation products promises to be the most successful campaign to date with a first-of-its-kind store brand category promotion available to all of the Company’s customers. As part of the campaign partnership, Perrigo is providing participating retailers with print and digital promotional materials, including on-pack messaging, shelf signage, store displays, store circular advertisements, and digital content to support online offers and loyalty programs.