Value that Empowers Consumers
The FDA requires generic drugs to have the same active ingredients and efficacy as brand-name products. They also must meet the same quality standards for manufacturing and packaging as their costlier brand-name counterparts.
What is not the same between store brand and brand-name products is the price – consumers save billions of dollars each year by having the ability to purchase high-quality self-care products at a lower cost than the comparable national brand products.
Meeting Consumers at their Point of Purchase
Consumer Self-Care Americas leadership position in a diversified portfolio of store brand and branded products helps Perrigo meet several consumer trends:
- Consumers continue to see the value of store brands in supporting their health and wellness
- Consumer confidence in buying OTC medications to prevent and treat acute and chronic conditions
- Store brand self-care is a major contributor to retailer profits
The Magic of Store Brands
Perrigo’s world-class supply chain network supports more than 400 private label product formulations manufactured as more than 7,300 stock-keeping units (SKUs) and sent to more than 130 U.S. customers.
Our expertise in mass customization enables us to take one SKU for the national brand and translate it into more than 470 unique SKUs. These SKUs are offered in multiple packaging and promotional configurations to meet retailer needs in a manner that drives higher customer profit margins and lower costs to consumers.