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Perrigo's "Quitting is Better" Campaign Enters its Fifth Consecutive Year of Partnership with the American Cancer Society

ACS Partnership

ALLEGAN, Michigan -- Perrigo Company plc (NYSE; TASE: PRGO), a leading provider of Quality, Affordable Self-Care Products, is proud to announce the fifth year of its “Quitting is Better” Campaign in partnership with the American Cancer Society (ACS).

Perrigo’s exclusive partnership with ACS highlights the benefits of its nicotine replacement therapy (NRT) smoking cessation products with a unique store brand category promotion available to the Company’s U.S. customers.  As part of this partnership, Perrigo is providing participating retailers with print and digital promotional materials, including on-pack messaging, shelf signage, store displays, store circular advertisements, and digital content to support online offers and loyalty programs.

Over the past 5 years, Perrigo has supported the American Cancer Society’s efforts to provide tools and resources for people seeking information, help, and guidance to quit smoking. These efforts are highlighted by ACS’s Great American Smokeout® event, where thousands of people across the country who smoke take an important step toward a healthier life and reduced cancer risk.  The ‘Quitting is Better’ campaign, which runs through the end of January 2022, highlights the power of ACS resources and support, along with Perrigo’s affordable store brand smoking cessation products (available at participating retailers throughout the U.S.), in helping people quit smoking for good.

Angela Gusse, Perrigo’s Marketing Director for the Healthy Lifestyles category commented, “Part of Perrigo’s mission is to promote the health and wellbeing of communities in which we operate. For the fifth consecutive year we are proud to partner with the American Cancer Society to drive the health and wellbeing of consumers across the U.S. by providing important resources and products to aid in quitting tobacco. Our extensive line of smoking cessation products provides a trusted and affordable alternative to tobacco and we encourage consumers to advance their health and wellness through quitting tobacco use.”

“Smoking remains the single largest preventable cause of death and illness in the world, causing an estimated 480,000 deaths every year, or about 1 in 5 deaths,” said Howard Byck, ACS Senior Vice President of Corporate and Sports Alliances. “We know the sooner someone quits smoking, the more they can reduce their chances of developing tobacco-related diseases.  Perrigo’s partnership and its nicotine replacement products support the American Cancer Society’s mission to save lives from cancer.”

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